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When the Navratri drums start beating, most Indian families head straight for the jeweller’s counter. This year, however, the usual excitement comes with a hefty price tag. In less than a week, the cost of 24‑karat gold climbed from ₹11,171 per gram on September 17 to ₹11,307 per gram by September 23 – a jump of ₹136 for every gram of pure metal. The ripple effect hit other grades too: 22‑karat gold nudged up to ₹10,365 per gram, while 18‑karat rose to around ₹8,378.
City‑wise, the numbers are telling. Chennai topped the chart at ₹11,204 per gram for 24‑karat gold, with Delhi hot on its heels at ₹11,186. Mumbai’s quoted price hit ₹11,085 for 10 grams, and New Delhi logged ₹11,050 for the same amount on September 22. Silver, often the quieter sibling, also surged, adding another layer of cost pressure for shoppers looking to diversify their festive investments.
Several forces have converged to push gold prices into record territory.
For many Indian families, gold isn’t just an ornament; it’s a financial safety net passed down through generations. The current price surge tests that tradition, forcing buyers to decide between adhering to cultural norms and stretching their budgets.
Market observers, however, stay optimistic for the metal’s long‑term trajectory. They point to the enduring festive demand, the backdrop of geopolitical risk, and the continued perception of gold as a reliable hedge. Even if short‑term volatility persists, the dual identity of gold—as a celebratory purchase and an investment—keeps it firmly in the spotlight during Navratri and beyond.